Why culture, alignment and values matter more than clever messaging Reputation is built from the inside out. There are no short cuts. A lot of my most valuable work goes far beyond producing content and developing messages. Actually, the most important bits of PR are about helping organisations understand why their communication isn’t landing (or…
2026 will be a very good year indeed for businesses to build trust and impact through traditional PR. Use authentic stories backed up by clear data Building trust and authority through authentic, transparent, well written stories backed up by clear, provable data and delivered through earned channels will make all the difference. Muck Rack’s analysis…
Authentic storytelling builds visibility and trust It’s a fantastic way to boost understanding through human interaction Here are two examples which show very well why earned media and authentic human storytelling are so important right now. I worked with these two purpose-led organisations recently to find ways to boost their authority and reach, and grow…
Businesses need to plan now to boost earned media coverage for a successful 2026. Why? Because all the signs are showing that: 1. Earned media coverage strongly influences brand visibility, trust, and reputation for both Google and AI search. 2. Audiences are choosing brands that show that use stories about real people to demonstrate empathy,…
PR tips from a police press office that apply anywhere PR and communications in a police press office can be quite frantic. Often, you find yourself dealing with multiple incidents all at once – but there’s lots of other work too. Campaigns. Building relationships with communities. Sharing information so that individuals and communities know what’s…
Real community engagement makes all the difference. It’s better for them, and better for us. I went to my first community ideas creation hackathon a couple of weeks ago. Start Something Good and Tempo Time Credits organised it to come up with ways to encourage more people in Neath Port Talbot to get involved with…
I’m a communicator. A public relations consultant, to be precise. That means I make sure that whatever you do, whatever your business purpose is, a bunch of other people understand and empathise with and want to act on the things that you say. Simple. There are obviously some complicated professional steps to take on the…
15 PR tips from a government press office that you can use today These tips from a government press office can be used straight away, and can make your PR and communications better and more effective. Working in a government press office is one of the toughest and most rewarding training grounds in communications. It…