Authentic storytelling

Authentic storytelling | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

Traditional PR will build trust and impact in 2026
Byadmin 05.01.202620.01.2026

2026 will be a very good year indeed for businesses to build trust and impact through traditional PR. Use authentic stories backed up by clear data Building trust and authority through authentic, transparent, well written stories backed up by clear, provable data and delivered through earned channels will make all the difference. Muck Rack’s analysis…

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Authentic storytelling | Blog writing | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

Authentic storytelling builds visibility and trust
Byadmin 16.12.202520.01.2026

Authentic storytelling builds visibility and trust It’s a fantastic way to boost understanding through human interaction Here are two examples which show very well why earned media and authentic human storytelling are so important right now. I worked with these two purpose-led organisations recently to find ways to boost their authority and reach, and grow…

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Authentic storytelling | Comms consultancy | Northlight Communications | Public relations

Northlight Communications has won a national PR award!
Byadmin 15.12.202520.01.2026

Northlight Communications has won a national PR award! In November, Northlight Communications won the CIPR Cymru Gold award for a 2024 campaign dealing with men’s mental health and suicide prevention in the Health and Wellbeing category. I had a lovely evening at the CIPR Cymru award presentation event at the Marriott Hotel in Cardiff. I…

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Authentic storytelling | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

Businesses need to plan now to boost earned media coverage for a successful 2026
Byadmin 15.12.202520.01.2026

Businesses need to plan now to boost earned media coverage for a successful 2026. Why? Because all the signs are showing that: 1. Earned media coverage strongly influences brand visibility, trust, and reputation for both Google and AI search. 2. Audiences are choosing brands that show that use stories about real people to demonstrate empathy,…

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Authentic storytelling | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

PR tips from a police press office
Byadmin 26.11.202520.01.2026

PR tips from a police press office that apply anywhere PR and communications in a police press office can be quite frantic. Often, you find yourself dealing with multiple incidents all at once – but there’s lots of other work too. Campaigns. Building relationships with communities. Sharing information so that individuals and communities know what’s…

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Authentic storytelling | Blog writing | Comms consultancy | Northlight Communications | Public relations | Selling the fire

Men’s mental health – a growing crisis
Byadmin 26.11.202516.12.2025

Men’s mental health: Let’s imagine a world without suicide The crisis of men’s mental health isn’t going away. Bridgend-based social enterprise Lads and Dads Men’s Mental Wellbeing CIC provides support to around 2500 men across the UK, and activities in Wales. Lads and Dads is making a huge difference to the wellbeing and lives of…

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