human comms

Authentic storytelling | Blog writing | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

Authentic storytelling builds visibility and trust
Byadmin 16.12.202520.01.2026

Authentic storytelling builds visibility and trust It’s a fantastic way to boost understanding through human interaction Here are two examples which show very well why earned media and authentic human storytelling are so important right now. I worked with these two purpose-led organisations recently to find ways to boost their authority and reach, and grow…

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Authentic storytelling | Comms consultancy | Northlight Communications | Public relations

Northlight Communications has won a national PR award!
Byadmin 15.12.202520.01.2026

Northlight Communications has won a national PR award! In November, Northlight Communications won the CIPR Cymru Gold award for a 2024 campaign dealing with men’s mental health and suicide prevention in the Health and Wellbeing category. I had a lovely evening at the CIPR Cymru award presentation event at the Marriott Hotel in Cardiff. I…

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Authentic storytelling | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

Businesses need to plan now to boost earned media coverage for a successful 2026
Byadmin 15.12.202520.01.2026

Businesses need to plan now to boost earned media coverage for a successful 2026. Why? Because all the signs are showing that: 1. Earned media coverage strongly influences brand visibility, trust, and reputation for both Google and AI search. 2. Audiences are choosing brands that show that use stories about real people to demonstrate empathy,…

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Authentic storytelling | Comms consultancy | Northlight Communications | PR tips and tricks | Public relations

PR tips from a police press office
Byadmin 26.11.202520.01.2026

PR tips from a police press office that apply anywhere PR and communications in a police press office can be quite frantic. Often, you find yourself dealing with multiple incidents all at once – but there’s lots of other work too. Campaigns. Building relationships with communities. Sharing information so that individuals and communities know what’s…

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Authentic storytelling | Blog writing | Comms consultancy | Northlight Communications | Public relations | Selling the fire

Men’s mental health – a growing crisis
Byadmin 26.11.202516.12.2025

Men’s mental health: Let’s imagine a world without suicide The crisis of men’s mental health isn’t going away. Bridgend-based social enterprise Lads and Dads Men’s Mental Wellbeing CIC provides support to around 2500 men across the UK, and activities in Wales. Lads and Dads is making a huge difference to the wellbeing and lives of…

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Comms consultancy | Northlight Communications

Human communications and authentic storytelling
Byadmin 26.11.202520.01.2026

Human communication solves a whole lot of problems Human communications and authentic storytelling. What does it mean to business owners? Entrepreneurs and business owners are brilliant at coming up with ideas. They’re brilliant at creating, selling, growing. But they aren’t always so good at communicating those brilliant ideas. And if ideas are confused and confusing,…

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Comms consultancy | Northlight Communications | PR tips and tricks

Real community engagement is better for them, and better for us
Byadmin 26.11.202520.01.2026

Real community engagement makes all the difference. It’s better for them, and better for us. I went to my first community ideas creation hackathon a couple of weeks ago. Start Something Good and Tempo Time Credits organised it to come up with ways to encourage more people in Neath Port Talbot to get involved with…

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Comms consultancy | Northlight Communications

Does spelling still matter?
Byadmin 26.11.202516.12.2025

Who else is a walking dictionary for their families and friends? I think it was a combination of a few things. I learnt a bit of Latin from my big sister’s text books when I was about 5 (lonely youngest child syndrome), and I read a lot, and for some reason word sequences made sense…

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Comms consultancy | Government press office communications | Northlight Communications | PR tips and tricks

Human comms for humans? Eh?
Byadmin 24.11.202516.12.2025

I’m a communicator. A public relations consultant, to be precise. That means I make sure that whatever you do, whatever your business purpose is, a bunch of other people understand and empathise with and want to act on the things that you say. Simple. There are obviously some complicated professional steps to take on the…

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